Too Precious to Wear

Overview

Leaders in the jewelry and home décor industries are helping reduce demand for precious corals by refusing to use real coral in their designs. Tiffany & Co., Temple St. Clair, Lela Rose, Vena Cava, and Michael Aram, to name a few, are raising awareness about threats facing corals and taking action to conserve corals for the future of our ocean planet.

View examples of coral alternatives >>

In the spring of 2009, Too Precious to Wear enlisted top designers to create an ocean-inspired jewelry collection that celebrates the marine environment without harming it. Each designer created or donated a signature piece for the Coral Reinterpreted collection. Proceeds from the auction supported Too Precious to Wear's efforts to improve domestic and international coral conservation policy.

Please read our Coral Reinterpreted Press Release.